Arturo “El Rey Arturo” Coello has risen to the very top of padel, finishing as the world’s #1 player in both 2023 and 2024. More than a champion, he has become one of the driving forces behind padel’s explosive global rise, bringing the sport to new audiences and inspiring players everywhere. The $PADELREY coin gives fans the chance to be part of his reign — celebrating his dominance on the court and supporting the continued growth of padel as it claims its place on the world stage.